Notes from
the bridge.
Thinking on brand management, creative, design, marketing and paid media from the Parker Levi crew.
Why Brands Outgrow Projects
A brand is not a launch; it is a practice. Here is why the strongest brands are run by a team that stays, and what changes when marketing stops being a series of one-off jobs.
Be the Answer: How AI Search Changes SEO
Search is no longer a list of ten links. It is an answer. Here is how to become the result in Google and the citation in ChatGPT, Gemini and Perplexity.
Brand Management vs. Brand Services: What Is the Difference?
One builds the brand. The other keeps it alive. Most companies need both, but at different moments. Here is how to tell which one you are missing.
Paid Media That Pays for Itself
Every dollar should reach the right audience and come back with friends. Here is the four-step operating model behind our paid social, search, display and OTT programs.
What Credit Unions Should Expect From a Marketing Partner
Credit unions and the fintechs that serve them compete with the largest banks in the world on a fraction of the budget. Here is what a marketing partner owes you in that fight.