Case study · Fintech · Fraud prevention

The marketing lead for a fintech fraud platform.

ToolCASE LLC (Greenwood Village, CO) makes RembrandtAi®, a real-time AI fraud detection and automated-action platform for credit unions and financial institutions, integrated with Corelation KeyStone, Jack Henry Symitar and Fiserv DNA. Parker Levi has been its outsourced marketing lead since 2023.

Client
ToolCASE LLC
Industry
Fintech · Fraud prevention
Services
Marketing, web, creative, email, PR
Engagement
Ongoing partnership since 2023
Since 2023
Outsourced marketing lead
The challenge

Where we started.

A small B2B fintech with a strong product story but no in-house marketing team. They needed a consistent presence on the credit-union fraud beat, clean lead data for outreach, sales collateral, and a way to get in front of trade press, all from one partner, without hiring.

What we did

The work.

01

Websites

Built and maintain rembrandtai.com and toolcase.com, including the July 2026 homepage update for the Release 10 “automated real-time action” positioning ahead of the Allied Solutions and Corelation webinars.

02

Thought leadership

A steady article pipeline since 2023: a FedNow piece co-branded with Allied Solutions, “Financial Institutions Need Life Support,” “Synthetic Identity Fraud in 2025,” “ATM Jackpotting,” “Fraud Will Remain a Top Banking Threat in 2026,” and “The $30 Identity Crisis.”

03

Email

Campaigns to Corelation clients and prospects: “Why Banks Are Prioritizing AI Fraud Protection in 2026,” Executive Forum follow-ups, “Budget Season Last Call,” conference follow-ups and the FraudCast podcast promo.

04

Lead data

Conference and prospect lists cleaned and enriched: ePay attendee emails taken from 30+ to 80; 537 emails appended to a scrubbed list within the hour; Nacha Payments lists enriched; an Enriched Leads master with DNC flags; a credit-union target list over $400M in assets.

05

Collateral

The RembrandtAi pitch deck, re-templated for the Allied Solutions partnership; conference booth backdrop, banners and table cloth; the Corelation KeyBridge certification listing.

06

Trade press

Credit Union Times sponsorship options priced with Arc Network, then a direct pitch to CU Times editors positioning Sam as an expert source.

Results

What moved.

Credit Union Times’ executive editor responded to the editorial pitch: “AI and fraud are two hot topics for us on the editorial side, so we’ll definitely keep Sam in mind as a source for future stories, podcasts, webcasts and Q&As.” ToolCASE became a Certified Corelation KeyBridge Partner in April 2026 with Parker Levi supplying the listing and messaging, and the RembrandtAi website is the reason Corelation hired Parker Levi for its own rebuild.

Since 2023Outsourced marketing lead
30 → 80ePay attendee emails recovered
537Emails appended within the hour
In their words

From the client.

Yes, we did receive this, thank you for reaching out and for the thorough introduction! … let’s keep in touch!

Natasha Chilingerian, Executive Editor, Credit Union Times

Cool. That was fast.

Sam Piccolotti, VP Business Development, ToolCASE

I’ve had decent success from the emails.

Sam Piccolotti, ToolCASE
More missions
Fintech · Core processing
20+
Pages, custom-built, on budget
Insurance · Voluntary benefits
28.9%
Broker open rate, up from 21.0%
Web Design, WordPress Development

A referral from ToolCASE became a 20+ page custom WordPress rebuild for a national credit-union core provider: Partners directory, Events hub, Resources and a CMS a small marketing team can run, delivered within budget.

Brand Services, Web, Email & SMS, SEO

Three years as the marketing team: a collateral redesign, a rebuilt benadvance.com, 20+ association resource centers and a Mailchimp program whose engaged-broker segment opens at 47–50%. Resource-center traffic went from near zero to 15,800+ pageviews.

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