We Build
Lafayette Brands.
From Riehle Plaza to the storefronts of downtown Lafayette, we give Lafayette companies one team for brand, creative, marketing and paid media, built for a Wabash River city that makes things.
Lafayette marketing agency
Marketing for Greater Lafayette’s makers.
Lafayette pairs a strong manufacturing base, including Subaru of Indiana Automotive, Caterpillar and trailer maker Wabash, with Purdue University just across the Wabash River and the startups of the Purdue Research Park. IU Health Arnett and Franciscan Health anchor care. We help Lafayette brands reach well beyond Tippecanoe County.
Automotive & Manufacturing
Lafayette plants and their suppliers compete for contracts and skilled workers. We build B2B brands, sales tools and recruiting campaigns that deliver.
Research & Startups
Purdue spinouts and research park firms need brands that explain deep tech simply. We deliver positioning, websites and investor-ready content.
Healthcare
Greater Lafayette hospitals and clinics serve a wide rural region. We create clear, caring brands and campaigns that grow patient volume.
Dining & Downtown
Downtown Lafayette restaurants and shops compete for students and locals alike. We build brands and social content that turn visits into habits.
Everything a brand needs. One team.
Six core services, backed by specialist practices from e-commerce to AI automation. All of it under one roof, from one team.
Numbers that leave the atmosphere.
Average ROAS lift across paid programs
Media planned and managed
Impressions earned for clients
Client retention, year over year
Missions flown.
A referral from ToolCASE became a 20+ page custom WordPress rebuild for a national credit-union core provider: Partners directory, Events hub, Resources and a CMS a small marketing team can run, delivered within budget.
ToolCASE’s outsourced marketing team: two websites, a steady thought-leadership pipeline on the fraud beat, email programs, enriched prospect lists, pitch decks and trade-press strategy that has Credit Union Times editors keeping Sam in mind as a source.
Three years as the marketing team: a collateral redesign, a rebuilt benadvance.com, 20+ association resource centers and a Mailchimp program whose engaged-broker segment opens at 47–50%. Resource-center traffic went from near zero to 15,800+ pageviews.
Listen. Build. Launch. Scale.
Listen
Customers, culture, category. We study until the gap is obvious.
Build
Strategy, identity, content, systems. Built to spec and tested against reality.
Launch
Every channel lit at once, sequenced for ignition.
Scale
Measure, optimize, compound. The work gets better every week.