We Build
Lawrence Brands.
From Massachusetts Street storefronts to the KU campus on Mount Oread, we give Lawrence companies one team for brand, creative, marketing and paid media, built for a true college town.
Lawrence marketing agency
Marketing for Kansas’s college town.
Lawrence pairs the University of Kansas and its research and startup community with a bioscience and tech presence at KU Innovation Park, a regional hospital, a lively downtown on Massachusetts Street and the Warehouse Arts District in East Lawrence. We help Lawrence brands reach students, alumni and the region.
Higher Ed & Research
University programs and research spinouts need to recruit and fundraise. We build clear brands, websites and campaigns for students and partners.
Biotech & Startups
Founders at KU Innovation Park need to look ready for investors early. We deliver positioning, pitch-ready sites and launch campaigns.
Retail & Dining
Shops and restaurants on Mass Street compete for students, locals and game-day crowds. We create brands and local ads that keep them busy.
Arts & Culture
Venues, galleries and makers in East Lawrence sell on character. We design brands, event creative and social that grow their audience.
Everything a brand needs. One team.
Six core services, backed by specialist practices from e-commerce to AI automation. All of it under one roof, from one team.
Numbers that leave the atmosphere.
Average ROAS lift across paid programs
Media planned and managed
Impressions earned for clients
Client retention, year over year
Missions flown.
A referral from ToolCASE became a 20+ page custom WordPress rebuild for a national credit-union core provider: Partners directory, Events hub, Resources and a CMS a small marketing team can run, delivered within budget.
ToolCASE’s outsourced marketing team: two websites, a steady thought-leadership pipeline on the fraud beat, email programs, enriched prospect lists, pitch decks and trade-press strategy that has Credit Union Times editors keeping Sam in mind as a source.
Three years as the marketing team: a collateral redesign, a rebuilt benadvance.com, 20+ association resource centers and a Mailchimp program whose engaged-broker segment opens at 47–50%. Resource-center traffic went from near zero to 15,800+ pageviews.
Listen. Build. Launch. Scale.
Listen
Customers, culture, category. We study until the gap is obvious.
Build
Strategy, identity, content, systems. Built to spec and tested against reality.
Launch
Every channel lit at once, sequenced for ignition.
Scale
Measure, optimize, compound. The work gets better every week.