We Build
Lexington Brands.
From Keeneland’s grandstand to the Distillery District, we give Lexington companies one team for brand, creative, marketing and paid media, built for the Horse Capital of the World.
Lexington marketing agency
Marketing for the heart of the Bluegrass.
Lexington pairs the thoroughbred industry and Keeneland with the University of Kentucky and its health care system, corporate headquarters in printing technology and automotive products, bourbon tourism and districts like Chevy Chase and downtown’s Distillery District. We help Lexington brands carry Bluegrass polish nationwide.
Equine
Horse farms, sales agents and equine services sell to a global, discerning clientele. We create brands and campaigns with matching polish.
Health & Education
UK and regional providers compete for patients, students and researchers. We sharpen brand stories and run campaigns that reach each audience.
Corporate & Tech
Lexington headquarters recruit talent to the Bluegrass. We build employer brands, websites and paid media that make the case.
Bourbon Tourism
Distilleries and hospitality brands along the Bourbon Trail win visits online. We create the creative and paid media that fill tours.
Everything a brand needs. One team.
Six core services, backed by specialist practices from e-commerce to AI automation. All of it under one roof, from one team.
Numbers that leave the atmosphere.
Average ROAS lift across paid programs
Media planned and managed
Impressions earned for clients
Client retention, year over year
Missions flown.
A referral from ToolCASE became a 20+ page custom WordPress rebuild for a national credit-union core provider: Partners directory, Events hub, Resources and a CMS a small marketing team can run, delivered within budget.
ToolCASE’s outsourced marketing team: two websites, a steady thought-leadership pipeline on the fraud beat, email programs, enriched prospect lists, pitch decks and trade-press strategy that has Credit Union Times editors keeping Sam in mind as a source.
Three years as the marketing team: a collateral redesign, a rebuilt benadvance.com, 20+ association resource centers and a Mailchimp program whose engaged-broker segment opens at 47–50%. Resource-center traffic went from near zero to 15,800+ pageviews.
Listen. Build. Launch. Scale.
Listen
Customers, culture, category. We study until the gap is obvious.
Build
Strategy, identity, content, systems. Built to spec and tested against reality.
Launch
Every channel lit at once, sequenced for ignition.
Scale
Measure, optimize, compound. The work gets better every week.