We Build
Grand Rapids Brands.
From the Medical Mile to the storefronts of Eastown, we give Grand Rapids companies one team for brand, creative, marketing and paid media.
Grand Rapids marketing agency
Marketing for Beer City and beyond.
Grand Rapids pairs a legacy of office furniture design with the Medical Mile’s hospitals and research, retail headquarters like Meijer nearby, food and consumer goods and a craft-beer scene from downtown to Bridge Street. Design runs in the city’s DNA. We help Grand Rapids brands live up to it.
Furniture & Design
Grand Rapids furniture and design firms are judged on taste. We create brands, product sites and campaigns worthy of the showroom.
Healthcare & Life Sciences
Medical Mile providers and research groups need trust and talent. We create branding, web and recruiting campaigns for both.
Retail & Consumer Goods
West Michigan consumer brands sell across the country. We build ecommerce, packaging-ready creative and paid social built to grow.
Breweries & Hospitality
Taprooms and restaurants compete in a crowded, excellent scene. We give them brand, social and paid media that pull the crowd.
Everything a brand needs. One team.
Six core services, backed by specialist practices from e-commerce to AI automation. All of it under one roof, from one team.
Numbers that leave the atmosphere.
Average ROAS lift across paid programs
Media planned and managed
Impressions earned for clients
Client retention, year over year
Missions flown.
A referral from ToolCASE became a 20+ page custom WordPress rebuild for a national credit-union core provider: Partners directory, Events hub, Resources and a CMS a small marketing team can run, delivered within budget.
ToolCASE’s outsourced marketing team: two websites, a steady thought-leadership pipeline on the fraud beat, email programs, enriched prospect lists, pitch decks and trade-press strategy that has Credit Union Times editors keeping Sam in mind as a source.
Three years as the marketing team: a collateral redesign, a rebuilt benadvance.com, 20+ association resource centers and a Mailchimp program whose engaged-broker segment opens at 47–50%. Resource-center traffic went from near zero to 15,800+ pageviews.
Listen. Build. Launch. Scale.
Listen
Customers, culture, category. We study until the gap is obvious.
Build
Strategy, identity, content, systems. Built to spec and tested against reality.
Launch
Every channel lit at once, sequenced for ignition.
Scale
Measure, optimize, compound. The work gets better every week.